Product Marketing
& GTM Consultancy
For B2B Companies That Need Senior Direction - Not Another Hire
I help B2B tech companies sharpen positioning, strengthen launches and bring discipline to their go-to-market approach - without the cost or risk of a full-time head of product marketing.I’ve spent three decades solving commercial marketing problems, most recently leading product marketing for global B2B SaaS businesses.If your product marketing feels underpowered, overstretched or under-led, I bring structure, clarity and execution discipline.
Kev Anderson Consulting is a The Case Study Guy Ltd. brand company.
The Story Stack
Practical Storytelling Training & Consulting
I created The Story Stack in 2016. It's my take on the classic Heroes Journey. It became the foundation of the storytelling consultancy I ran until 2021.I used the framework to deliver workshops, coaching and consulting across corporates, start-ups, the third sector and the public sector.At its core, The Story Stack is a structured way to turn lived experience into clear, compelling narrative.
Founders use it to share why their business exists.
Sales Leaders use it to provide their team with ammunition.
Marketing teams use it to become story-first communicators.
The Third Sector use it to prove impact with honesty and clarity.
Wherever there’s real work happening, there’s a story worth shaping properly.
The Story Problem
When we’re in the pub or with family, we’re natural storytellers. We know where to pause, which detail matters and how to land a point. We don't need a script.But ask us to tell a specific story, professionally and with intent - something changes. We get 'the fear'. Sound familiar?
We overthink it.
We tidy it up too much.
We remove the tension.
We lose the human soul.
The Story Stack brings structure back into the process, so the story works in a room, on a stage, on a page or in a pitch.
What The Story Stack Provides
The framework helps individuals and teams:
Identify the real turning point in a situation
Clarify what changed and why it matters
Communicate belief and perspective clearly
Turn experience into something others can understand and repeat
Demonstrate impact without exaggeration
Rise above the 'AI Slop' by telling stories that matter
How I Deliver It
Most Story Stack work happens in one of three ways:
1–1 Coaching - For humans that want sharper and more human communication.
Small Team Workshops - Practical sessions for teams that want to explore the power of storytelling.
Webinars & In-Person Events - Custom Story Stack sessions shaped around your organisations needs.
Sessions are interactive and tailored to your sector, your specific use case and the real-world results you want to see.
What you get
Clearer stories. Stronger impact. More confident delivery.When stories are crafted properly and shared passionately, they cut through the noise and make you memorable.If that’s what you’re aiming for, let’s talk. We’ll identify how we might work together and start the journey to give you the confidence and the toolkit to tell your stories.
B2B Product Marketing Leadership
Without Hiring a Full-Time Head of PMM
I work with B2B companies selling complex products who need senior product marketing direction - but don’t need another permanent hire.If your product marketing feels underpowered, overstretched, or under-led, I bring structure, clarity and creativity to your go-to-market approach.
The Product Marketing Problem
Product Marketing without strategy and creativity tends to just drift.
Messaging becomes generic.
Launches feel rushed.
Sales enablement is reactive.
Junior PMMs lack direction.
Founders carry too much story in their heads.
The business keeps moving but Product Marketing struggles to keep up.That’s where I come in.
What I Do
I provide B2B Product Marketing leadership for companies that need senior leverage without senior headcount.This means:
Sharpening positioning and ICP clarity
Bringing discipline to launches and roadmap alignment
Strengthening sales enablement
Building structured proof and messaging frameworks
Mentoring and directing junior PMMs
Stabilising teams during transition or absence
Developing clear, comnmercial GTM strategies
Not as an advisor on the sidelines. But someone that's embedded, accountable, and commercially focused.
When Companies Bring Me In
Most engagements start at a trigger moment.
1. Capability Gap - You’ve hired a junior PMM - but they need senior direction to drive strategy properly.
2. Capacity Surge - You’re mid-launch or scaling quickly and the team can’t execute everything well.
3. Unexpected Gap - A PMM leaves or takes parental leave. You need continuity now - not in three months.
4. Founding PMM - You’ve never had dedicated product marketing leadership. It’s time to build the function properly.
If you recognise any of these, we should probably talk.
Who I Work With
B2B SaaS companies
Tech-enabled service businesses
MSPs and infrastructure providers
AI, data and platform businesses
Complex B2B product organisations
If you sell something technical, nuanced or category-defining, getting your product marketing right matters.
The Outcome
A sharper story - so buyers understand your value faster
Launches that land - without scramble or last-minute chaos
Sales enablement that’s actually used
A PMM rhythm that keeps running without heroics
A clear GTM plan that the entire business understands
Senior leadership. Embedded execution. No long-term hire.
If your product marketing needs senior direction without another full-time hire, let’s have a conversation.
Thank You
Your message is winging it's way to me right now. My commitment - I'll get back to you withing 24-hours.